Job description

Requirements:

– MBA Marketing or Advertising

– 8 to 10 years of relevant experience of marketing in similar roles in Ecommerce Industry or Digital Marketing Agencies.

– Must have strong leadership & management skills

Job Responsibilities:

– Developing and implementing comprehensive digital marketing strategies to increase brand visibility and achieve business goals

– Leading and managing the digital marketing team, including SEO/SEM, content creation, social media, email marketing, and graphic design professionals

– Overseeing the budget for digital marketing campaigns and allocating resources effectively

– Utilizing analytics tools to track campaign performance, interpret data, and make data-driven decisions for optimization

– Collaborating with other departments to integrate digital marketing with overall business strategies and initiatives

– Staying up-to-date with digital technology developments and leveraging new tools and platforms to maintain a competitive edge

– Managing the creation and delivery of digital content across various channels, ensuring consistent messaging and branding

– Directing social media strategies that engage audiences, increase followers, and drive customer interaction

– Conducting market research to identify digital marketing opportunities and competitiveness

– Setting key performance indicators (KPIs) for digital marketing campaigns and measuring the success of these initiatives

– Enhancing the user experience on the company’s website and digital platforms through optimization and personalization

– Forging strategic partnerships and relationships with external agencies, vendors, and platform providers to enhance digital marketing efforts

– How to leverage social media, search engine optimization, and other tactics to promote a company’s products or services.

Job Type: Full-time